The founder of Darkei Avos, Esther Reich, first experienced the power of learning Pirkei Avos when, as a young teen, her school in Switzerland launched a one-off competition to learn Pirkei Avos by heart. Esther’s determination saw her win the competition, but more than winning, she was inspired.
The impact of the knowledge gained through learning Pirkei Avos has affected Esther in every area and stage of her life as a successful wife, mother, and businesswoman. She credits the teachings of Pirkei Avos with giving her stability in today's turbulent times, and has set out to share her passion and help guide other girls to develop their spiritual core and become the best version of themselves.